As you now already know, my name is Mackenzie. A.K.A . Kenzie, Kenz, Mack, Lil Mack, etc.
I specialize in copywriting but also have experience with art direction and strategy, thanks to the teachings at Humber and the Bachelor of Creative Advertising course.
I chose advertising, not because it was my lifelong dream to do so, but because of how it encapsulated all my dream jobs into one: writing, idea-making, and everything creative.
It doesn't matter what. If it's something I'm uneducated about, I'm inclined to learn everything there is about it. It's this quality that actually drove me to advertising, since every project gives me an opportunity to learn something new.
This is where my motivation derives from. By knowing that I am being helpful to someone or towards a cause, I can gain the motivation to do better work.
When I come up with an idea I see as original, I'm filled with overjoy. This is why no matter how big or small a project is, I work towards finding that unique idea to drive it.
Art: mixed media Batman artwork made in high school